Why directory MUST have detailed listing page
Tuesday, November 20th, 2007If you are using latest LinkBidScript version you probably realized that “Listing Details” page has significantly changed. Now it offers extended listing description, custom meta title, meta description and meta keywords that describe listed site, not your directory.
Why do you think it was done? Three letters: SEO…
Every details page is now optimized for specific search terms related to the listed site. To get maximum benefit you have to make sure that submitters provide long detailed description. Look at it this way - if the owner can’t find more than 3-4 words to describe his site why would anyone else want to visit it?
When SE spiders crawl your directory these details pages will be indexed for search terms related to the listed site and you may get top SERP position where you would not even think of.
I regularly analyze traffic statistics and check search terms that brought visitors to my directory. Probably only 20-25% visitors actually came looking for “directory” related terms… That means I actually succeeding in my goal - delivering targeted traffic to my submitters.
Rarely people will go to general directory looking for some specific info. Most of the time they will use search engines and that’s why you want your directory to rank high for as many terms as possible. The best way to do it - with highly optimized details pages.
